Overview
LearnUp brought me in at a time when they had no internal design team. They needed a full redesign of their marketing site—and fast. I led the entire process, shaping both the brand identity and the user interface, and even implemented the frontend code myself.
Problem
The original site was outdated and didn’t reflect LearnUp’s mission or values. It lacked cohesion, visual clarity, and wasn’t built to grow with the company. With no designers on staff, there wasn’t a clear sense of direction, and they needed a partner who could handle both strategy and execution.
Process
I started by leading brand discovery sessions to help the team define their voice and visual identity. From there, I built out the brand system, designed the site from scratch, and coded it directly using HAML, SCSS, ZURB, and jQuery. I focused on clean, scalable patterns so the team could maintain and grow the site after handoff. Everything was tested, polished, and launched with production-quality code.
Results
The final site gave LearnUp a modern, cohesive brand presence that better resonated with users and partners. It looked great, functioned smoothly, and most importantly—it gave them a strong foundation to build on as they grew. The work set the tone for future design efforts across the company.
