Patty creates:
From San Francisco to Sydney, I have helped a global network of clients achieve greater success.
I’m a Senior UI / UX Design Consultant who gravitates towards creative strategy, design systems, HCD, CRO, illustration, a bit of coding, and puppies.
I work with VC-backed startups, leading talent agencies, e-commerce brands & enterprise clients to create higher engaging & higher converting digital experiences.
I design for user needs, am fond of JTBD for user research, define brands based archetype definitions, and design in atomic for lean-agile prototyping.
I’m currently working with Pixelfat Design to help build design systems for leading enterprises.
10+ Years of experience
Of the top 3% of designers
Of the top 5% of designers
Certifiably awesome
“
People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.
— THEODORE LEVITT
Ethos
Figure out the customers’ needs and align them with company KPIs. Expand endlessly during brainstorming and curate what matters afterward. Criticism is your friend; a thick skin is warranted.
Toolkit
Pencil, paper & scissors. Whiteboards. Figma, Sketch, Invision, UX Pin & Zeplin. Photoshop & Illustrator. Procreate. HTML / SCSS & Github.
Good vibes only
In order to design for real value, I offer discounts to companies that align with my values. Respectively, I kindly refuse projects that promote the sales of pollutants, lobby against progressive ideals, or discriminate based on any personal identity.
“
Patty has super powers, as she possesses an extraordinary attention to detail... She has a customer centered UX mindset, along with elevated aesthetic proficiency.
Annu Yadav
Creative Director, Aurora Solar
Patty has been an absolute pleasure to work with. She proactively tackled the challenges we faced in improving Affirm’s Design System. She displayed a high degree of professionalism and was always full of positive energy. The final results she produced were remarkable.
Eugene Tochilin
Design System Lead, Affirm
Patty brings a perfect mix of creativity, professionalism, and responsiveness to her projects. She is my go-to designer for complex and sometimes ambiguous projects. I'll continue to collaborate with and recommend Patty to anyone.
Tom White
Project Manager, Science Inc.