Taiwan Tourism

Design
Taiwan Tourism (Titan 360)

From Spec Work to Large Scale Print Design

In-House Design Intern, 2010


Taiwan Tourism Graphic Print Design by PattyCreates

In the first week of my internship in, I was tasked with the challenge of coming up with a large scale train wrap design. Being that no one from the SF office has done this work, it would mean that I would be going this on my own. I created a few concepts and sent the final concept to my director. I received feedback that Taiwan Tourism liked the concept. Without any further ado, I moved onto producing work for other clients including BART dominations for Gilead Sciences.

Two weeks before my internship ended, I was informed that the Taiwan Tourism campaign concept was approved by the client. I broke my head through the ceiling as I jumped for joy.

It was hard to fathom that my design work would be plastered all across town. It didn’t seem like a thing that happened to a sophomore in school, or even, a thing that happened to any student. It was surreal at first when the first bus passed by me with my designs all over it.

Taiwan Tourism Graphic Print Design on Metro by PattyCreates
Taiwan Tourism Graphic Print Design on Bus by PattyCreates
Taiwan Tourism Graphic Print Design on San Francisco Cable Car Trolly by PattyCreates
Taiwan Tourism Graphic Print Design on Full Train by PattyCreates

These large-scale print ads were on multiple large outdoor formats that ran from September 2010 to January 2011. The campaign gained 150,890,225 impressions across Chicago, Seattle, and San Francisco markets. These images are from San Francisco only.

It was a lot of work and at times highly stressful, but it all made sense when putting it together. To this day, it’s still my most overgrown baby. Not too shabby for an intern.