Patty creates:

From San Francisco to Sydney, I have helped a global network of clients achieve greater success.

I’m a Senior UI / UX Design Consultant who gravitates towards creative strategy, design systems, HCD, CRO, illustration, a bit of coding, and puppies.

I work with VC-backed startups, leading talent agencies, e-commerce brands & enterprise clients to create higher engaging & higher converting digital experiences.

I design for user needs, am fond of JTBD for user research, define brands based archetype definitions, and design in atomic for lean-agile prototyping.

I’m currently working with Pixelfat Design to help build design systems for leading enterprises.

10+ Years of experience
Of the top 3% of designers
Of the top 5% of designers
Certifiably awesome

People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.

 

— THEODORE LEVITT
Ethos

Figure out the customers’ needs and align them with company KPIs. Expand endlessly during brainstorming and curate what matters afterward. Criticism is your friend; a thick skin is warranted.

Toolkit

Pencil, paper & scissors. Whiteboards. Figma, Sketch, Invision, UX Pin & Zeplin. Photoshop & Illustrator. Procreate. HTML / SCSS & Github.

Good vibes only

In order to design for real value, I offer discounts to companies that align with my values. Respectively, I kindly refuse projects that promote the sales of pollutants, lobby against progressive ideals, or discriminate based on any personal identity.

Ed-tech
Design for Good - Social Impact
Social impact
Design for Good - Vegan
Health foods
Design for Good - Progressive Politics
Civil liberties
Design for Good - Art
Artist projects
Design for Good - Climate Change
Environmental conservation
Ed-tech
Design for Good - Vegan
Health foods
Design for Good - Social Impact
Social impact
Design for Good - Progressive Politics
Civil liberties
Design for Good - Art
Artist projects
Design for Good - Climate Change
Environmental conservation

Patty has super powers, as she possesses an extraordinary attention to detail... She has a customer centered UX mindset, along with elevated aesthetic proficiency.

PattyCreates-AnnuYadav-AuroraSolar
Annu Yadav Creative Director, Aurora Solar

Patty has been an absolute pleasure to work with. She proactively tackled the challenges we faced in improving Affirm’s Design System. She displayed a high degree of professionalism and was always full of positive energy. The final results she produced were remarkable.

PattyCreates-EugeneTochilin-Affirm
Eugene Tochilin Design System Lead, Affirm

Patty brings a perfect mix of creativity, professionalism, and responsiveness to her projects. She is my go-to designer for complex and sometimes ambiguous projects. I'll continue to collaborate with and recommend Patty to anyone.

PattyCreates-Client-ScienceInc-Tom-White
Tom White Project Manager, Science Inc.

Let’s make magic